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In the heart of Flanders, two medieval cities stand out, attracting millions of tourists each year: Ghent and Bruges. These two Belgian cities, steeped in history, offer a unique dive into the country’s past through the flamboyant architecture of their buildings, their cobblestone streets, and their picturesque canals. But which of these Flemish jewels is best suited for your next trip? Whether you’re planning a family getaway, a friends’ hangout, or a romantic escape, this article will help you make your choice, comparing Bruges and Ghent.
🚸 Family trip: taste the magic of Bruges
The city of Ghent, with its blend of medieval and contemporary atmospheres, offers a multitude of family-friendly activities. At the heart of the city stands the Castle of the Counts (Gravensteen), an imposing medieval fortress where children can explore the ramparts, climb the towers, and discover an impressive collection of medieval weapons. Don’t miss the museum visit within the castle, which playfully traces medieval life.
Ghent also offers a variety of interactive museums, like the MIAT (Museum of Industry, Labor, and Textiles), where children can learn the history of the textile industry and even try out weaving looms. For a nature break, the botanical garden of Ghent University is a true haven of peace with its exotic greenhouses and thematic gardens.
In Bruges, the fairy-tale atmosphere should captivate your children. A boat ride on the canals is a must-do, offering a unique perspective on the city and its beautiful facades. Moreover, the Choco-Story chocolate museum, with its chocolate-making demonstrations (the best ones are here…), and the Frietmuseum, dedicated to fries, will delight young gourmands.
For a touch of adventure, explore the Belfry, this famous 83-meter tower, which offers a panoramic view of the city after climbing… 366 steps.
✅ Verdict: For a family trip, Bruges, with its fairy-tale atmosphere, its gourmet museums, and its boat rides, will provide the most unforgettable experience.
🍻 Hangout with friends: Ghent’s energy will surprise you
Ghent, a fairly vibrant university city, offers a nightlife that is no less lively, perfect for a getaway with friends. Beer enthusiasts will be thrilled to discover pubs like the Dulle Griet, which offers over 500 types of beers. For a gastronomic experience, try ‘t Klaverblad, a restaurant serving Flemish specialities with a modern touch. Ghent is also an art city, housing the most stolen religious artwork in the world, “The Mystic Lamb,” at Saint Bavo’s Cathedral. If you’re there in the summer, the Gentse Feesten festival transforms the city into a massive street party with music, theatre, and many other artistic performances for ten days.
Bruges, although quieter, also offers a multitude of activities for a group of friends. A stop at De Halve Maan brewery is a must for beer lovers, a visit that culminates with a tasting of their famous Brugse Zot beer. For a dose of culture, a visit to the Groeninge Museum offers an excellent collection of Flemish art. For a culinary experience, the three-Michelin-starred restaurant De Karmeliet offers refined Belgian cuisine. And for a lively evening, Groot Vlaenderen cocktail bar is the perfect place to end the day.
✅ Verdict: For a hangout with friends, Ghent, with its energy, lively nightlife, and rich cultural scene, seems to be the best option.

🌹 Romantic getaway: head to the Venice of the North
In terms of romance, Bruges is often compared to Venice because of its numerous canals and picturesque atmosphere. A walk through Minnewaterpark, also called “Lake of Love,” is a must for couples. For a romantic dinner, Sans Cravate restaurant offers innovative Belgian cuisine in an intimate setting. While a bit kitsch, a horse-drawn carriage tour remains an affordable option.
In Ghent, couples can enjoy a romantic cruise on the canals at sunset, with a breathtaking view of the city gradually lighting up. Art lovers can get lost in the Museum of Fine Arts (MSK), which houses a vast collection of Flemish works. For a candlelit dinner, the ‘t Oud Clooster restaurant offers an idyllic setting in an old cloister, with modern Belgian cuisine.
✅ Verdict: For a romantic getaway, Bruges, with its fairy-tale atmosphere, horse-drawn carriage rides, and intimate dinners, obviously wins our comparison. Oh, and if you’re looking for a romantic destination in Europe, have a look at our video…

As you’ve understood, the choice between Ghent and Bruges really depends on the type of trip you’re planning. Each of these Flemish cities offers a unique experience, be it the dynamic atmosphere of Ghent or the picturesque charm of Bruges. And if you have the time, why not visit both?!